Let’s Look at This the Right Way
Your mindset about traffic is critically important. When you view traffic the right way you are much more likely to do traffic the right way.
Before we talk about what the profitable traffic mindset is, let’s talk a bit about what it’s not.
Profitable traffic is not a one time event.
I hear this often as an excuse for not being successful with traffic online.
“Well, I tried to get traffic like they said. I create a (fill in the blank) to get traffic and nothing happened. This traffic stuff doesn’t work!”
This traffic stuff does work, it just might be you didn’t work it right.
Driving consistent, evergreen buyer traffic is a life long task. I’ve been at this full time for almost 10 years now. I still make creating new traffic one of my daily revenue generation rituals.
The correct view is for the long haul, getting immediate, long-term and evergreen buyer traffic.
While looking at traffic the wrong way is one of the common traffic mistakes, there are 3 other big profitable traffic mistakes you need to be aware of and avoid.
As with lots of online success, there’s this myth about traffic. The myth goes something like this:
“Well really good traffic is for those people, and I’m not one of those people.”
On the surface it’s the magical thinking that profitable traffic and the success that comes with is just something that magically happens to a chosen few. And you are certain you are not one of the few.
This is at best a glorified excuse for failing, even for not trying at all.
At worst it’s a story some are committed to believing, because they are very committed, almost wed, to the notion that success is for other people, not them.
The reality is that every single one of those people VoteTraffic who are enjoying successful traffic started with ZERO TRAFFIC.
Then they got the first person, then another, and then another and so on. They were willing to do the necessary things and work for the traffic they said they wanted.
Implement the correct and current strategies for building traffic, work at it, and you’ll enjoy lots of evergreen buyer traffic.
The bottom line is that building traffic works when you work, and when you work it right.
Here’s another big profitable traffic mistake: relying on only one source of traffic.
Many entrepreneurs do this silly thing around many issues in business. This mistake is so prevalent in fact that master marketer Dan Kennedy has said:
“The worst number in business is 1.”
Back when I was a therapist in private practice I build many sources of referrals, which is the same as traffic offline.
When I started writing a weekly relationship column for the local newspaper that quickly became nationally syndicated my practice exploded with referrals. I was full with a waiting list and was filling up the practices of colleagues as well.